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Amazon Fire HD 10 review

Amazon Hearth HD 10 evaluation

The 10in Hearth HD 10 is the most costly pill Amazon sells, but it surely’s nonetheless low cost in comparison with iPads and big-brand Android tablets.

This Seventh-generation mannequin (lastly) has a full HD display, a noticeably sooner processor, extra RAM, higher audio system and hands-free Alexa.

In case your solely expertise of Alexa was on a tool the place you need to press a button earlier than you’ll be able to communicate then the distinction in comfort is big. Even when the pill is locked you’ll be able to nonetheless say “Alexa, add washing-up liquid to my buying checklist”.

Plus, Amazon sells a Present Mode dock which form of turns the pill into an Echo Present, which could possibly be good if you need it to do double obligation as a pill and a digital assistant within the kitchen, say.

Amazon Hearth HD 10: Worth

The Hearth HD 10 begins at £149.99/$149.99 and that will get you 32GB of storage with the potential so as to add as much as 256GB extra through a microSD card. You’ll nonetheless must pay an additional tenner when ordering if you happen to don’t need adverts for books, apps and movies on the locks display, however that goes for all Amazon tablets.

There’s a 64GB model which prices £179.99 and each can be found in black, crimson and blue. For some motive, there’s no yellow possibility as with the opposite sizes.

There is a devoted Youngsters Version and we have reviewed this individually.

Amazon Hearth HD 10: Options and design

Design-wise the pill appears to be like very like its predecessor. It’s a few millimetres thicker and 68g heavier, which isn’t ideally suited, however most individuals will probably be proud of the additional two hours of battery life.

When held portrait the ability button is high proper and the quantity high left, with the audio system on the left-hand facet.

However these are there so they offer you respectable stereo sound for watching movies and taking part in video games in panorama mode. Amazon says they’re Dolby tuned, however though vocals come by way of loud and clear there’s nonetheless a definite lack of bass so that you’ll choose to attach headphones or a greater high quality speaker (maybe through Bluetooth) for listening to music. There’s a normal headphone jack, too.

The unashamedly plastic construct would possibly flip some off, however the HD 10 doesn’t really feel flimsy in any respect. In the event you actually don’t prefer it, stick it in a case and the plastic goes away.

Though screens on Hearth tablets have been respectable for some time now, this one is clearly the perfect. The Full HD decision means it is sharper and extra detailed than another Hearth Pill, and it has nice colors and large viewing angles. If there’s any weak point it is that it is not massively vivid, however in most situations it is completely nice.


You may’t count on iPad-like efficiency for £149 however the HD 10 holds up effectively for common use. The quad-core processor is 30 % faster than final 12 months’s mannequin, however a greater comparability is to the Hearth HD 7, if solely as an instance that it isn’t merely the identical innards and a much bigger display.

The Hearth HD 7 is underpowered, however the HD 10 is not not dangerous in any respect. In Geekbench three (the newest model obtainable on the Amazon Appstore) it scores 2509. That’s greater than twice as quick because the HD 7 which obtained solely 1170.

These scores are when utilizing all 4 cores. Not all apps are written to do this and it’s when an app makes use of just one core that the HD 10 feels rather a lot faster than the 7. In Geekbench three’s single-core take a look at, the scores 1503 (larger than the HD 7’s multicore rating) and the 7 manages a paltry 360.

Graphics prowess isn’t so nice. Working GFXBench revealed that the HD 10 can’t even handle 30 frames per second within the outdated T-Rex take a look at (it scores 21fps) and fell beneath 5fps on common within the Manhattan three.1 take a look at.

It implies that you’re not going to see gorgeous graphics in probably the most demanding video games. Nonetheless, there’s greater than sufficient energy for informal video games akin to Jetpack Joyride and Monument Valley.

Total, efficiency is honest for the value – simply don’t count on the snappy, lag-free expertise you’ll get with the newest flagship tablets.

Battery life is in keeping with Amazon’s claims of 10 hours’ blended use, and it takes about three.5 hours to recharge from empty utilizing the included 9W charger.


Bizarrely, Amazon has downgraded the cameras. So whereas final 12 months’s pill had a 5Mp digicam, it’s now a 2Mp digicam. And on the entrance you get a zero.3Mp VGA selfie digicam.

Other than the woeful high quality, they’re near ineffective in low mild and have a really slender discipline of view. That is as a lot of St Pancras as matches into the body – most cameras have a lens that permits the entire constructing to suit.

It’s comparable with the selfie digicam – you’ll must be additional again that you simply suppose for a Skype name. This is what you’ll be able to count on when it comes to selfie high quality:


Alexa’s capabilities are consistently bettering and on the Hearth HD 10, she will be able to do helpful issues akin to opening apps, trying to find movies, altering the quantity and taking part in music.

Nonetheless, in contrast to Google’s Assistant, she’s not nice at answering extra common questions akin to “Did England qualify for the world cup this 12 months?”. Additionally, it’s a disgrace she will be able to’t regulate the display brightness on the pill in addition to quantity.

There’s a lot she will be able to do but it surely helps to know what she will be able to and may’t do and the way finest to phrase questions. It’s straightforward to regulate video playback, together with skipping ahead or backwards by a sure variety of seconds or minutes, or leaping to a sure level by saying “Alexa, skip to 23 minutes”.

And just like the Echo units, you’ll be able to set quantity by saying “Alexa, quantity six”. Nonetheless, we observed a barely longer delay in responding to requests than with the Echo.

This might have been right down to a patchy web connection, but it surely merely highlights that some on-screen or spoken response is required to let you know that she’s coping with your request as an alternative of constant to indicate the ‘I’m listening’ blue bar on the backside of the display.

It’s helpful having the choice to allow or disable Alexa when the pill is locked, and we additionally just like the toggle management that’s proven whenever you drag down from the highest of the display – helpful if you wish to mute Alexa shortly to cease her listening for the wake phrase.

With the massive display, it’s additionally good that Alexa will reply to some requests with full-screen ‘playing cards’. While you ask in regards to the climate, for instance, you’ll see the forecast on display for the following week. For some motive, these confirmed temperature in Fahrenheit on our pill, though Alexa’s spoken response is in Celcius. 

We’d prefer to see the vary of sports activities scores expanded as the one UK-specific issues you’ll be able to ask about are soccer and cricket.

In the event you like, you’ll be able to even use Alexa to purchase issues from Amazon simply as you’ll be able to with an Echo. And – usefully – you’ll be able to require a spoken password to stop others from ordering stuff.

Software program

Hearth OS, which is predicated on Android 5.1.1, continues to enhance. The HD 10 clearly runs the newest model of Hearth OS and it may well now do issues akin to restoring your apps and residential display format from a earlier Hearth pill.

It’s going to additionally routinely arrange consumer accounts to match your Amazon account, which suggests you’ll see all of your bought content material as quickly as you log in.

Changing the ‘Latest’ display is ‘For you’. That is basically an improved Latest display the place you’ll see just lately used apps, app strategies and likewise the power to renew a video you’re midway by way of.

The entire system is designed to make it very straightforward to devour content material – in any case Amazon desires you to purchase or hire movies from its Prime Video service, learn books from its Kindle retailer and obtain apps and video games from the Amazon Appstore.

At any time when Alexa doesn’t perceive a query, she’ll both open the online browser on a Bing search web page in your question or – simply as usually – fireplace up the Amazon store and present gadgets you would possibly wish to purchase.

As a result of this isn’t actually an Android gadget you gained’t discover any of the official Google apps, nor can your obtain and set up them. As a substitute, you’ll have to make use of (and generally purchase) apps to entry Gmail and different Google providers, or use Amazon’s equivalents.

We’re advised that the official YouTube app is coming to Hearth tablets quickly, as Google and Amazon have resolved their spat.. it is already obtainable on some Hearth TV units.

A variety of the massive names are on the Amazon Appstore, together with Netflix, iPlayer, Sky Go, Fb, Messenger, Viber and extra, however some aren’t, akin to Whatsapp, Nest and Photoshop.


There are two methods to have a look at the HD 10. One is that it’s £70 dearer than the HD eight, which itself prices solely £79.99.

Positive, that pill that does not have a full-HD display however you can virtually purchase two for the value of 1 HD 10.

The opposite is that it’s good worth for a 10in pill with a full HD display. It’s exhausting to think about one other 10in pill at this worth that provides a good 1920 x 1080 display.

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